New product introduction
When a new product is added to the assortment, the question always arises: will there be demand for it? What should the starting quantity be? What price? What if the product does not find a place in our customers' baskets? Is the supplier still running a launch promotion on the market? Remember these doubts?
For artificial intelligence (AI) it is not hard to find similarities between this product and others, determine its typical inherited properties, forecast the optimal starting stock and its sales, and assess the effect of the price or the launch promotion.
New product launch strategy
Launching a new product can be a challenge, but with the Terra Stock intelligent system the process becomes more efficient and predictable. When a new product is added to the assortment, questions often arise about its demand, starting quantity, price and the effect of various promotions. This module can find similarities between similar products, determine their typical properties and create forecasts based on real data, which help determine the optimal quantity and forecast sales. Various strategies can also be evaluated, including pricing and launch promotions, to maximize the product's success on the market. Using artificial intelligence in new product launch strategies not only helps anticipate trends and plan effectively, but also makes it possible to adapt quickly to changing market conditions, turning the process into a structured and efficient one at every stage.
Other modules
1Assortment and shelves
2Stock and orders
3Prices and profit
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