Marketing campaign management
We all know that a retailer manages, and must manage, the sales of its products. It uses all kinds of tools for that: product placement in the store, shelf position, the number of facings, additional displays.
The self-learning AI algorithms in Terra Stock can filter out and calculate the effect of each of these marketing measures on the change in sales volume, if the measure has been used at least once before in the company to boost sales.
Knowing which products we want to boost, we can use the Terra Stock marketing campaign management tool to choose which measures we would like to try for a product and run calculations that model the changes in the product's sales and profit efficiency. The results let you choose the marketing measure that suits you, and once it is assigned, the system takes its effect into account when planning the optimal product stock in orders.
In marketing, it is very important to understand the main principles and methods that help manage product sales effectively.
Benefits
Using self-learning AI algorithms, Terra Stock filters out and calculates the effect of each marketing measure on the change in sales volume, based on past experience. Knowing which products you want to boost, you can use the Terra Stock marketing campaign management tool to choose suitable measures and run calculations that model sales and profit efficiency. This approach makes it possible to build an optimal marketing plan based on thorough market analysis and comprehensive marketing research, and the results help plan the optimal product stock in orders.
Other modules
1Assortment and shelves
2Stock and orders
3Prices and profit
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